ZINKCAT Project



The ZINKCAT project will develop new protocols that allow designers and marketing agencies to establish the conceptual bases for creating connected designs and improving the user experience.

Technological innovation in communication processes impacts the viewer because it captures new data and turns it into effective leads to increase sales and improve audience handling.


Goals:

Technological innovation

Develop new technology-based tools for professionals in the cultural and experience industries.

Increase customisation

Research new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.

Expected results

  • Creation of four prototypes to exemplify the different uses of new digital and industrial technologies in the design, communication and marketing sectors.
  • Generation of a new creation protocol for designers and marketing agencies that uses new technologies to design user-experience centred communication campaigns.
  • Make new technologies accessible to the world of design, communication and marketing by ensuring their technical and economic viability for business production and communication processes.
  • Opening of new avenues of innovation in regard to customising experiences and content thanks to data analysis that uses the items generated by the new protocol’s inserted data trackers.
  • Research into new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.
  • Accelerated transfer to the market for the research and innovation results produced by Catalan SMEs and start-ups to expedite their implementation and speed up the return on the initial investment.
  • Consolidate Catalonia as an international benchmark in innovation and design, democratising access to new technologies for designers and marketing managers.

Participating companies and entities:

Lead company/entity:

CREACTIVITAT

ComunitatMedia

Privacy Preference Center