Goals:
Technological innovation
Develop new technology-based tools for professionals in the cultural and experience industries.
Increase customisation
Research new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.
Expected results
- Creation of four prototypes to exemplify the different uses of new digital and industrial technologies in the design, communication and marketing sectors.
- Generation of a new creation protocol for designers and marketing agencies that uses new technologies to design user-experience centred communication campaigns.
- Make new technologies accessible to the world of design, communication and marketing by ensuring their technical and economic viability for business production and communication processes.
- Opening of new avenues of innovation in regard to customising experiences and content thanks to data analysis that uses the items generated by the new protocol’s inserted data trackers.
- Research into new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.
- Accelerated transfer to the market for the research and innovation results produced by Catalan SMEs and start-ups to expedite their implementation and speed up the return on the initial investment.
- Consolidate Catalonia as an international benchmark in innovation and design, democratising access to new technologies for designers and marketing managers.
Participating companies and entities:
Lead company/entity:
CREACTIVITAT