{"id":84412,"date":"2019-12-16T04:00:00","date_gmt":"2019-12-16T04:00:00","guid":{"rendered":"https:\/\/comunitatmedia.cat\/portfolio\/projecte-zinkcat-2\/"},"modified":"2020-05-18T13:47:39","modified_gmt":"2020-05-18T13:47:39","slug":"proyecto-zinkcat","status":"publish","type":"portfolio","link":"https:\/\/comunitatmedia.cat\/es\/portfolio\/proyecto-zinkcat\/","title":{"rendered":"Proyecto ZINKCAT"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb0&#8243; top_padding=\u00bb3&#8243; bottom_padding=\u00bb3&#8243; overlay_alpha=\u00bb0&#8243; gutter_size=\u00bb100&#8243; shift_y=\u00bb0&#8243; style=\u00bbinherited\u00bb][vc_column column_width_percent=\u00bb100&#8243; position_horizontal=\u00bbleft\u00bb gutter_size=\u00bb4&#8243; style=\u00bblight\u00bb overlay_alpha=\u00bb100&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; zoom_width=\u00bb0&#8243; zoom_height=\u00bb0&#8243; width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb84467&#8243; media_width_percent=\u00bb100&#8243;][vc_custom_heading]0bjetivos:[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00bb0&#8243; overlay_alpha=\u00bb100&#8243; gutter_size=\u00bb3&#8243; shift_y=\u00bb0&#8243;][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb100&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb3&#8243; zoom_width=\u00bb0&#8243; zoom_height=\u00bb0&#8243; width=\u00bb1\/2&#8243;][vc_icon position=\u00bbleft\u00bb title_aligned_icon=\u00bbyes\u00bb icon=\u00bbfa fa-lightbulb\u00bb icon_color=\u00bbcolor-103536&#8243; size=\u00bbfa-4x\u00bb text_size=\u00bbh5&#8243; align=\u00bbleft\u00bb title=\u00bbInnovaci\u00f3n tecnol\u00f3gica\u00bb]Desarrollo de nuevas herramientas de base tecnol\u00f3gica para los profesionales de las industrias culturales y de la experiencia.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb100&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb3&#8243; zoom_width=\u00bb0&#8243; zoom_height=\u00bb0&#8243; width=\u00bb1\/2&#8243;][vc_icon position=\u00bbleft\u00bb title_aligned_icon=\u00bbyes\u00bb icon=\u00bbfa fa-mobile2&#8243; icon_color=\u00bbcolor-103536&#8243; size=\u00bbfa-4x\u00bb text_size=\u00bbh5&#8243; align=\u00bbleft\u00bb title=\u00bbM\u00e1s personalizaci\u00f3n\u00bb]B\u00fasqueda de nuevas v\u00edas de innovaci\u00f3n para personalizar experiencias y contenidos gracias al an\u00e1lisis de datos a partir de un nuevo protocolo generado a partir de los data trackers insertados.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h2>Resultados esperados<\/h2>\n<p>[\/vc_column_text][uncode_list icon=\u00bbfa fa-tick-outline\u00bb icon_color=\u00bbaccent\u00bb]<\/p>\n<ul>\n<li>Crear <strong>cuatro prototipos que ejemplifiquen diferentes casos de uso para la incorporaci\u00f3n de nuevas tecnolog\u00edas digitales e industriales <\/strong>en el mundo del dise\u00f1o, la comunicaci\u00f3n y el marketing.<\/li>\n<li>Generar <strong>un nuevo protocolo de creaci\u00f3n para dise\u00f1adores y agencias de marketing que incorpore nuevas tecnolog\u00edas en campa\u00f1as de comunicaci\u00f3n<\/strong> con la experiencia del usuario final como centro.<\/li>\n<li><strong>Hacer accesibles las nuevas tecnolog\u00edas<\/strong> en el mundo del dise\u00f1o, la comunicaci\u00f3n y el marketing haci\u00e9ndolas viables en t\u00e9rminos t\u00e9cnicos y econ\u00f3micos a los procesos productivos y comunicativos de las empresas.<\/li>\n<li>Abrir nuevas <strong>v\u00edas de innovaci\u00f3n para personalizar experiencias y contenidos<\/strong> gracias al an\u00e1lisis de datos que el uso de los \u00edtems generados a partir del nuevo protocolo, generan a partir de los data trackers insertados.<\/li>\n<li><strong>Acelerar la salida al mercado de los resultados de la investigaci\u00f3n y de la innovaci\u00f3n<\/strong> que est\u00e1n haciendo las pymes y start-ups catalanas, dinamizando as\u00ed su implantaci\u00f3n y agilizando el retorno de la inversi\u00f3n inicial.<\/li>\n<li>Consolidar Catalu\u00f1a como <strong>un referente internacional en innovaci\u00f3n y dise\u00f1o<\/strong>, democratizando el acceso a las nuevas tecnolog\u00edas por parte de dise\u00f1adores y responsables de marketing.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_custom_heading]Empresas y entidades participantes:[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image media=\u00bb84678&#8243; media_width_percent=\u00bb100&#8243; media_link=\u00bburl:https%3A%2F%2Fwww.bcd.es%2F||target:%20_blank|\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image media=\u00bb84682&#8243; media_width_percent=\u00bb100&#8243; media_link=\u00bburl:https%3A%2F%2Fwww.creactivitat.com%2F||target:%20_blank|\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image media=\u00bb83210&#8243; media_width_percent=\u00bb100&#8243; media_link=\u00bburl:http%3A%2F%2Fwww.cvc.uab.es%2F||target:%20_blank|\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image media=\u00bb83225&#8243; media_width_percent=\u00bb100&#8243; media_link=\u00bburl:http%3A%2F%2Fwww.eurecat.org%2F||target:%20_blank|\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image media=\u00bb84686&#8243; media_width_percent=\u00bb100&#8243; media_link=\u00bburl:https%3A%2F%2Fkonodrac.com%2F||target:%20_blank|\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_column_text]<\/p>\n<h3>Empresa\/entidad l\u00edder:<\/h3>\n<p>Creactivitat[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-83359 lazyload\" data-src=\"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/zink_cat.jpg\" alt=\"\" width=\"200\" height=\"88\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/88;\" \/><br \/>\n<br \/>\nEl proyecto <b>ZINKCAT<\/b> desarrollar\u00e1 un nuevo protocolo para dise\u00f1adores y agencias de marketing que les permitir\u00e1 establecer las bases conceptuales para crear dise\u00f1o conectado y mejorar la experiencia del usuario.<br \/>\n<br \/>\nLa innovaci\u00f3n tecnol\u00f3gica en procesos de comunicaci\u00f3n impactar\u00e1 en el espectador, ya que permitir\u00e1 captar nuevos datos para convertirlos en leads efectivos, aumentar ventas y mejorar el tratamiento de la audiencia.<\/p>\n","protected":false},"author":3,"featured_media":84467,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[92],"class_list":["post-84412","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-projectes-ris3cat-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto ZINKCAT - ComunitatMedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunitatmedia.cat\/es\/portfolio\/proyecto-zinkcat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto ZINKCAT - ComunitatMedia\" \/>\n<meta property=\"og:description\" content=\"El proyecto ZINKCAT desarrollar\u00e1 un nuevo protocolo para dise\u00f1adores y agencias de marketing que les permitir\u00e1 establecer las bases conceptuales para crear dise\u00f1o conectado y mejorar la experiencia del usuario.  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