{"id":84912,"date":"2019-12-16T04:00:00","date_gmt":"2019-12-16T04:00:00","guid":{"rendered":"https:\/\/comunitatmedia.cat\/portfolio\/projecte-zinkcat\/"},"modified":"2021-05-31T08:39:47","modified_gmt":"2021-05-31T08:39:47","slug":"zinkcat-project","status":"publish","type":"portfolio","link":"https:\/\/comunitatmedia.cat\/en\/portfolio\/zinkcat-project\/","title":{"rendered":"ZINKCAT Project"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;84465&#8243; media_width_percent=&#8221;100&#8243;][vc_custom_heading]Goals:[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_icon position=&#8221;left&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-lightbulb&#8221; icon_color=&#8221;color-103536&#8243; size=&#8221;fa-4x&#8221; text_size=&#8221;h5&#8243; align=&#8221;left&#8221; title=&#8221;Technological innovation&#8221;]Develop new technology-based tools for professionals in the cultural and experience industries.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_icon position=&#8221;left&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-mobile2&#8243; icon_color=&#8221;color-103536&#8243; size=&#8221;fa-4x&#8221; text_size=&#8221;h5&#8243; align=&#8221;left&#8221; title=&#8221;Increase customisation&#8221;]Research new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h2>Expected results<\/h2>\n<p>[\/vc_column_text][uncode_list icon=&#8221;fa fa-tick-outline&#8221; icon_color=&#8221;accent&#8221;]<\/p>\n<ul>\n<li>Creation of <strong>four prototypes to exemplify the different uses of new digital and industrial technologies <\/strong>in the design, communication and marketing sectors.<\/li>\n<li>Generation of a\u00a0<strong>new creation protocol for designers and marketing agencies that uses new technologies to design<\/strong> user-experience centred communication campaigns.<\/li>\n<li><strong>Make new technologies accessible <\/strong>to the world of design, communication and marketing by ensuring their technical and economic viability for business production and communication processes.<\/li>\n<li>Opening of <strong>new avenues of innovation<\/strong> in regard to customising experiences and content thanks to data analysis that uses the items generated by the new protocol\u2019s inserted data trackers.<\/li>\n<li>Research into new, innovative ways to customise experiences and content through data analysis based on a new protocol generated from inserted data trackers.<\/li>\n<li><strong>Accelerated transfer to the market for the research and innovation <\/strong><strong>results<\/strong> produced by Catalan SMEs and start-ups to expedite their implementation and speed up the return on the initial investment.<\/li>\n<li>Consolidate Catalonia as an international <strong>benchmark in innovation and design<\/strong>, democratising access to new technologies for designers and marketing managers.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_custom_heading]Participating companies and entities:[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;84676&#8243; media_width_percent=&#8221;100&#8243; media_link=&#8221;url:%20https%3A%2F%2Fwww.bcd.es||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;84680&#8243; media_width_percent=&#8221;100&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.creactivitat.com%2F%20||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;83213&#8243; media_width_percent=&#8221;100&#8243; media_link=&#8221;url:http%3A%2F%2Fwww.cvc.uab.es||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;83225&#8243; media_width_percent=&#8221;100&#8243; media_link=&#8221;url:http%3A%2F%2Fwww.eurecat.org||target:%20_blank|&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;84684&#8243; media_width_percent=&#8221;100&#8243; media_link=&#8221;url:https%3A%2F%2Fkonodrac.com||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h3><strong>Lead company\/entity:<\/strong><\/h3>\n<p>CREACTIVITAT[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-83359 lazyload\" data-src=\"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/zink_cat.jpg\" alt=\"\" width=\"200\" height=\"88\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/88;\" \/><br \/>\n<br \/>\nThe <b>ZINKCAT<\/b> project will develop new protocols that allow designers and marketing agencies to establish the conceptual bases for creating connected designs and improving the user experience.<\/p>\n<p>Technological innovation in communication processes impacts the viewer because it captures new data and turns it into effective leads to increase sales and improve audience handling.<\/p>\n","protected":false},"author":3,"featured_media":84466,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[103],"class_list":["post-84912","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-projectes-ris3cat-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZINKCAT Project - ComunitatMedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunitatmedia.cat\/en\/portfolio\/zinkcat-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZINKCAT Project - ComunitatMedia\" \/>\n<meta property=\"og:description\" content=\"The ZINKCAT project will develop new protocols that allow designers and marketing agencies to establish the conceptual bases for creating connected designs and improving the user experience.  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