{"id":84898,"date":"2019-12-16T03:01:31","date_gmt":"2019-12-16T03:01:31","guid":{"rendered":"https:\/\/comunitatmedia.cat\/portfolio\/projecte-engagement\/"},"modified":"2021-05-31T08:26:52","modified_gmt":"2021-05-31T08:26:52","slug":"engagement-project","status":"publish","type":"portfolio","link":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/","title":{"rendered":"Engagement Project"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”0″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_single_image media=”84468″ media_width_percent=”100″][vc_custom_heading]Goals:[\/vc_custom_heading][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”3″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][vc_icon position=”left” title_aligned_icon=”yes” icon=”fa fa-head” icon_color=”color-103536″ size=”fa-4x” text_size=”h5″ align=”left” title=”Customise the visitor experience”]Generate new mechanisms, instruments and devices to customise the visitor\u2019s museum experience according to their interests, tastes, traditions or cultural background.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”3″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][vc_icon position=”left” title_aligned_icon=”yes” icon=”fa fa-briefcase3″ icon_color=”color-103536″ size=”fa-4x” text_size=”h5″ align=”left” title=”New management model”]Create a management model that can then be applied to other museums to prevent departmental segmentation through an enhanced understanding of the users.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Expected results<\/strong><\/h2>\n

[\/vc_column_text][uncode_list icon=”fa fa-tick-outline” icon_color=”accent”]<\/p>\n

    \n
  • Improved cultural offer and experience for the museum-visiting public<\/strong>.<\/li>\n
  • Increased visitor diversification, <\/strong>influx\u00a0and<\/strong>\u00a0loyalty<\/strong>.<\/li>\n
  • Creation of a\u00a0new and improved visit model that can be exported <\/strong>to other museums and exhibition centres.<\/li>\n
  • Enhanced understanding of the visitor experience<\/strong> in order to increase customisation within their digital environments.<\/li>\n
  • Definition of an\u00a0internal operating protocol <\/strong>to ensure the public\u2019s interaction and the analysis of their digital traces leads to improved content creation processes and decision-making in museums.<\/li>\n
  • Increased activity and income <\/strong>for the entities using the model.<\/li>\n
  • Increased economic activity <\/strong>for businesses supplying new creative formats and technical services, with employment derived from the progressive application of the model.<\/li>\n
  • Use of the data collected to propose a\u00a0new Engagement-focused organisational process model<\/strong> that can be applied to other museums and cultural centres.<\/li>\n<\/ul>\n

    [\/uncode_list][vc_custom_heading]Participating companies and entities:[\/vc_custom_heading][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83225″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.eurecat.org||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83216″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ffundaciotapies.org%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83221″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.indissoluble.com||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83256″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fmobilemediacontent.com%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83231″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.museunacional.cat||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83229″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.upf.edu||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

    Lead company\/entity:<\/strong><\/h3>\n

    Universitat Pompeu Fabra[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    \"\"
    \n
    \nThe Engagement project will develop technologies that encourage the public to interact with the content exhibited in museums. These technologies will then be further enriched by analysing the data generated by their visits to offer new interpretations and experiences.<\/p>\n

    The project opens the door to the notion of an expanded museum, understood as a strategy based on individualising and personifying the visitor\u2019s experience, multiplying the stories and going beyond the spatial and temporal limits of the museum by placing an ecosystem of digital content at the visitor\u2019s disposal.<\/p>\n","protected":false},"author":3,"featured_media":84469,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[103],"class_list":["post-84898","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-projectes-ris3cat-en"],"yoast_head":"\nEngagement Project - ComunitatMedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement Project - ComunitatMedia\" \/>\n<meta property=\"og:description\" content=\"The Engagement project will develop technologies that encourage the public to interact with the content exhibited in museums. These technologies will then be further enriched by analysing the data generated by their visits to offer new interpretations and experiences. The project opens the door to the notion of an expanded museum, understood as a strategy based on individualising and personifying the visitor\u2019s experience, multiplying the stories and going beyond the spatial and temporal limits of the museum by placing an ecosystem of digital content at the visitor\u2019s disposal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/\" \/>\n<meta property=\"og:site_name\" content=\"ComunitatMedia\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T08:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/foto-engagement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/\",\"url\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/\",\"name\":\"Engagement Project - ComunitatMedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/comunitatmedia.cat\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/foto-engagement.jpg\",\"datePublished\":\"2019-12-16T03:01:31+00:00\",\"dateModified\":\"2021-05-31T08:26:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/#primaryimage\",\"url\":\"https:\\\/\\\/comunitatmedia.cat\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/foto-engagement.jpg\",\"contentUrl\":\"https:\\\/\\\/comunitatmedia.cat\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/foto-engagement.jpg\",\"width\":1440,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/engagement-project\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/comunitatmedia.cat\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Engagement Project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/comunitatmedia.cat\\\/#website\",\"url\":\"https:\\\/\\\/comunitatmedia.cat\\\/\",\"name\":\"ComunitatMedia\",\"description\":\"ComunitatMedia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/comunitatmedia.cat\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Engagement Project - ComunitatMedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/","og_locale":"en_US","og_type":"article","og_title":"Engagement Project - ComunitatMedia","og_description":"The Engagement project will develop technologies that encourage the public to interact with the content exhibited in museums. These technologies will then be further enriched by analysing the data generated by their visits to offer new interpretations and experiences. The project opens the door to the notion of an expanded museum, understood as a strategy based on individualising and personifying the visitor\u2019s experience, multiplying the stories and going beyond the spatial and temporal limits of the museum by placing an ecosystem of digital content at the visitor\u2019s disposal.","og_url":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/","og_site_name":"ComunitatMedia","article_modified_time":"2021-05-31T08:26:52+00:00","og_image":[{"width":1440,"height":960,"url":"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/foto-engagement.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/","url":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/","name":"Engagement Project - ComunitatMedia","isPartOf":{"@id":"https:\/\/comunitatmedia.cat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/#primaryimage"},"image":{"@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/#primaryimage"},"thumbnailUrl":"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/foto-engagement.jpg","datePublished":"2019-12-16T03:01:31+00:00","dateModified":"2021-05-31T08:26:52+00:00","breadcrumb":{"@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/#primaryimage","url":"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/foto-engagement.jpg","contentUrl":"https:\/\/comunitatmedia.cat\/wp-content\/uploads\/2020\/04\/foto-engagement.jpg","width":1440,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/comunitatmedia.cat\/en\/portfolio\/engagement-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/comunitatmedia.cat\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/comunitatmedia.cat\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Engagement Project"}]},{"@type":"WebSite","@id":"https:\/\/comunitatmedia.cat\/#website","url":"https:\/\/comunitatmedia.cat\/","name":"ComunitatMedia","description":"ComunitatMedia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/comunitatmedia.cat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/portfolio\/84898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/comments?post=84898"}],"version-history":[{"count":0,"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/portfolio\/84898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/media\/84469"}],"wp:attachment":[{"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/media?parent=84898"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/comunitatmedia.cat\/en\/wp-json\/wp\/v2\/portfolio_category?post=84898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}