{"id":84862,"date":"2019-12-16T00:26:04","date_gmt":"2019-12-16T00:26:04","guid":{"rendered":"https:\/\/comunitatmedia.cat\/portfolio\/projecte-picae\/"},"modified":"2021-05-25T10:33:15","modified_gmt":"2021-05-25T10:33:15","slug":"picae-project","status":"publish","type":"portfolio","link":"https:\/\/comunitatmedia.cat\/en\/portfolio\/picae-project\/","title":{"rendered":"Picae Project"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”0″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”4″ style=”light” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_single_image media=”83385″ media_width_percent=”100″][vc_custom_heading]Goals:[\/vc_custom_heading][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”3″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][vc_icon position=”left” title_aligned_icon=”yes” icon=”fa fa-beaker” icon_color=”color-103536″ size=”fa-4x” text_size=”h5″ align=”left” title=”Improve content recommendation”]Develop new content recommendation tools.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”3″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][vc_icon position=”left” title_aligned_icon=”yes” icon=”fa fa-mobile2″ icon_color=”color-103536″ size=”fa-4x” text_size=”h5″ align=”left” title=”Improve the user experience”]Enhance the user experience based on their profile and environment.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Expected results<\/strong><\/h2>\n

The PICAE project aims to make a qualitative leap in state-of-the-art TV and editorial content<\/strong> recommendation based on the following lines of research:[\/vc_column_text][uncode_list icon=”fa fa-tick-outline” icon_color=”accent”]<\/p>\n

    \n
  • Development of models and analytical tools to facilitate the construction of user-profiles adapted to the field of audiovisual consumption (particularly TV) and editorial content.<\/li>\n
  • Development of next-generation tools for indexing audio, images and text-based information to provide useful data for content recommendation.<\/li>\n
  • Enhanced recommendation systems to embrace the broad range of parameters to be introduced through the generation of hybrid recommendation engines (collaborative and content-based).<\/li>\n
  • Development, with diverse expert actors from the media field, of a technical recommendation platform capable of integrating indexing and user profiling.<\/li>\n
  • Modelling of the impact on consumers\/users and on business models using engagement generation and advertising to make a qualitative leap appropriate to the new consumption patterns in today\u2019s society.<\/li>\n<\/ul>\n

    [\/uncode_list][vc_custom_heading]Participating companies and entities:[\/vc_custom_heading][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83191″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.ara.cat||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83239″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.bmat.com%2Fes%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83210″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fconnociam.com%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83212″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.ccma.cat%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83217″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fgrupenciclopedia.cat%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83225″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.eurecat.org||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83232″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.nextret.net||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83243″ media_width_percent=”100″ media_link=”url:http%3A%2F%2Fwww.letsrebold.com||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image media=”83234″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.ub.edu%2Fweb%2Fub%2Fca%2Findex.html%3F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

    Lead company\/entity:<\/strong><\/h3>\n

    Eurecat[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    \"\"
    \nThe PICAE project (Intelligent Publication of Audiovisual and Editorial Content)<\/b> will study innovative models of audiovisual and editorial content recommendations with a two-fold objective: to improve the user experience based on their profile and environment<\/b> and, therefore, their satisfaction and loyalty, as well as enhancing the digital consumption index of that content, based on identifying the products required by these new forms of consumption and how they should be produced, distributed and promoted to meet the needs of this emerging market.<\/p>\n","protected":false},"author":2,"featured_media":84864,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[103],"class_list":["post-84862","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-projectes-ris3cat-en"],"yoast_head":"\nPicae Project - 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